Monthly Archives: September 2014

Small Business Growth Through Affiliate Sales Partnerships

You need more sales.  Sales are the critical for the long term success of your small business.  Yet, it is often difficult and expensive to manage and maintain an experienced and productive sales staff.  Affiliate selling could help you with this challenge.  Affiliate sales partnerships are a great strategy for growing your small business. 

What are affiliate sales and how do they work?  Basically, this is the process of another party selling your items.  This is really an outsourced sales team.  So, if you don’t have the financial resources to hire a full sales team, or you simply don’t have the sales skill to train and manage such a team, you might want to consider an affiliate partnership.

The structure can be advantageous, but the true value-added benefit is the pay structure.  Most affiliate relationships are a commission-based per for performance model.  Your affiliate partner will only be paid once they complete the sale of your product.  The amount of the fee generally runs from 5% – 30% depending on the type of item and the specific details of the relationship. 

I do this for book sales.  Let me explain how it works.  When I launch a new book, I want to advertise it to the world because I have valuable information and I want to share it.  Of course I will advertise it to my customer base, but I want other people to promote it as well.  I’ll partner with people who have larger customer databases and we’ll work together to develop a strong, creative, and comprehensive marketing campaign. 

Affiliate programs are an effective way to increase the power of your sales engine.  Tap into the power of affiliate sales programs to grow your small business. 

Could you use more tips like this to accelerate the growth of your small business?  Achievement thinking is a powerful concept that Mark Mikelat, the founder of Building Aspirations uses to coach his small business clients to double or even triple the size of their businesses. You can learn more and take advantage of a free strategic analysis at  Also, you can view his books on